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Andrew Yell

Executive General Manager
Creative Holidays

“I have had the pleasure to work with Anita Carr for many years and have found her passion for the destination and her professionalism invaluable as a business partner.  Her market knowledge and in-depth understanding of our and the clients requirements has assisted our business to the Arabian Peninsula grow year on year.”

Steve Reynolds

General Manager
Back-Roads Touring Co. Ltd

“I have pleasure providing a reference for Anita Carr, who I have worked with for over 10 years, in my previous roles as Chief Executive Officer at Tempo Holidays and Cox & Kings Australia.  Anita was Business Development Manager at Shangri-La Hotels and Resorts and latterly with Arabian Adventures, a division of Emirates Airline, and represented both of these suppliers as part of our wholesale product portfolio in Australia. 


Anita consistently displayed a professional and persistent approach to building strong relationships with the relevant internal specialist selling staff, quickly winning their trust and support.  She would also provide regular and meaningful sales performance analysis to enable the focus to remain on achieving mutual targets and growing our respective businesses. 


During the 10 years that I worked with Anita she conducted herself with integrity, diligence and always displayed a strong ownership of results.  She is honest and extremely trustworthy, and I would often call upon Anita for her opinion, particularly in sensitive or delicate situations.  Her insight is considered and well balanced, and it was never a concern to me that her role also brought her into contact with some of our direct competitors. 


In summary I have no hesitation in strongly recommending Anita and wishing her every success in her new venture.”

Anita Giovannini

Product Manager, Arabian Peninsula
Venture Holidays

“I wish to endorse and make
my recommendations for “i4 Travel Marketing” professional services. 


I have known Managing Director,
Anita Carr, in a professional sense for over 10 years, and worked closelywith her in her role at Shangri-la Hotels in Sydney and most closely over recent years in her role with Arabian Adventures in Dubai.


It is an absolute privilege to work with such a true professional.  Anita works with diligence, integrity, amicable nature and professional conducton all levels.  Ms Carr was appointed in 2006 to the Venture Holidays account to which I was and still am product manager for the Arabian Peninsularegion.  Over many years I have dealt closely with her to develop our product range and have been fortunate to establish a successful and mostenjoyable partnership over
this period. 


Ms Carr has added great value to any organization she has worked with and her services come with my highest recommendation.


I commend Ms Carr on the establishment of her own business and know she will enjoy great success and produce many satisfied clients.

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