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i4 Travel Marketing is a Sydney based niche travel representation company focusing on growth strategies for high-end luxury tourism related products/services based overseas targeting the Australian and New Zealand outbound leisure markets.

Anita Carr is the founder and director of i4 Travel Marketing, which she established in 2014. Anita has 20 years experience in the travel industry, both in Australia and the Middle East where she lived and worked for 8 years. She understands the sales process and provides results focused professional and comprehensive representative services and is well respected in the travel industry.

Anita Carr



Originally from Sydney Australia, Anita has spent her career in the tourism industry specialising in the leisure market, working across multiple segments focusing on the Australian and New Zealand outbound travel business. Her experience is mainly with luxury high-end travel products including hotels & resorts, destination management companies (DMCs) and cruise companies.

From 2006 - 2014 Anita lived in Dubai working as Business Development Manager at Arabian Adventures – a destination management company belonging to the Emirates Group. Anita was responsible for incoming leisure traffic into the United Arab Emirates from existing and emerging source markets. She gained a tremendous amount of first-hand knowledge of the destination and further enhanced her travel industry experience on an international scale.

In 2014 Anita moved back to Sydney founding i4 Travel Marketing.

Prior to moving to Dubai, Anita was Travel Trade Sales Manager for Shangri-La Hotels and Resorts Regional Sales office based in Sydney.

She holds a Bachelor of Arts degree in Leisure Management and a Post-Graduate Certificate in Marketing from the University of Technology, Sydney.

Associate member of the Council of Australian Tour Operators (CATO).


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